Posted by - 1/02/2009 12:00:00 AM

Press Release
February 2009

POWER PLATE® MACHINES HAVE A NEW LEASE OF LIFE DOWN UNDER
Two successful businessmen currently residing in the UK have relocated back to their home country Australia to take on the distribution of Power Plate® machines and maintain the brand’s reputation as experts in Acceleration Training™ exercise. Their new venture, En_Core Fitness Solutions will be officially launched at the Sydney Fitness Expo this April.

As brand leaders in the vibration training market, the Power Plate® machine offers huge potential for the many different sectors it can be used in. Both Adam Smith and Greg Minefos, the two directors of En_Core Fitness Solutions Pty Ltd, recognised this potential and are now keen to maximise sales opportunities in Australia.

They will showcase the full range of Power Plate® products and demonstrate group training sessions on stand Q7 at the Sydney Fitness Expo which is being held from the 17th to the 19th April.

Greg Minefos has a broad knowledge of business and finances, having trained as a Chartered Accountant and worked at The Royal Bank of Scotland.  He has also been a part-owner of a personal training studio giving him the relevant background and experience for working within the fitness industry. Greg says “Our aim is to increase awareness of Power Plate Australia amongst people in the fitness industry.

Overseas we have seen the impact that Power Plate® machines has had in gyms, beauty salons, spas and dedicated studios. It has definitely helped attract and retain members and we are keen to ensure that Australian business owners can benefit from this as well.”

Adam Smith has extensive experience in business and manufacturing and was the business advisor for Maximuscle, UK’s number one sports nutrition business.  He says “We are very excited about exhibiting at Fitness Expo as we feel we will be reaching the right target audience for Power Plate® machines.”  

He adds “With the added benefits of Acceleration Training™ exercise knowledge, personal trainers and gym instructors will be able to increase their income and club owners will see a quicker return on their investment due to the increase in number of members.”  

Developed to optimise the effects of Acceleration Training exercise, Power Plate® machines work by transferring vibrations to the muscles in the body, causing them to contract in a reflex action. Different parts of the body are put in contact with the platform, and a pose is held for up to 60 seconds, activating multiple muscle groups simultaneously to stretch tone or strengthen. This form of exercise is low impact and gentle, enabling anyone, regardless of age or fitness levels, to benefit without putting strain on joints or other parts of the body. Regular training helps improve muscle strength, tone and flexibility, as well as helping to reduce cellulite and improve the complexion.  

To further increase awareness of the Power Plate® machine in Australia, Scott Hopson, head of training and education, will be leading a Core Fundamental Level 1 PT training course on Thurs 16th April to introduce those fitness trainers who will be in town for the Expo to the Power Plate® phenomenon.  He will then be hosting two further presentations during the FILEX Convention at the Fitness Expo, one for personal trainers and one for sports trainers. Both involve a 90 minute lecture and practical hands on workshops.

Power Plate® machines are already available to use at select independent studios and Virgin Active clubs in Australia, for further information please call Power Plate Australia on 1 300 411 495, email adam@en-core.com.au or visit www.powerplate.com.

Notes to Editors

90 Min Lecture for Personal and Sports Trainers:
Session 1 Title:
Vibration Training for the Personal Trainer
Vibration training has become one of the most significant breakthroughs in health and fitness in the last few decades. The last few years have seen major developments in this science, and yet there exists much confusion and scepticism, of optimizing it and integrating it to conventional training methods for safe and effective results.  This lecture teaches the applied methodologies behind integration Vibration Training to your existing programs including; movement preparation, stability, core and pillar, strength, and, recovery and regeneration work.

Session 2 Title:
A Painless Path to Optimal Performance:
New Developments in Vibration Training – Interactive Workshop.
Vibration training has become one of the most significant breakthroughs in health and fitness in the last few decades. This workshop will present cutting edge techniques for integrating vibration to your existing programs including; movement preparation, stability, core and pillar, strength, and, recovery and regeneration work. Learn how to integrate vibration in 1-on-1 or small group training sessions for optimal results, and…to increase revenue! This is both a lecture and hands on workshop.