Posted by Elise Whitelaw @ Polkadot PR - 25/08/2009 12:00:00 AM

MEDIA RELEASE
For immediate use

Power Plate Takes Out Top Award.
Awarded Best Stand at the 2009 Fitness Industry FILEX Convention.

Power Plate® Australia has taken out the Best Stand Award at the 2009 Fitness Industry FILEX Convention held at the Sydney Exhibition Centre from 17 – 19 April 2009 proving that the equipment is leading the way in the fitness and wellbeing arena in Australia.

The Power Plate® Stand, situated to the right of the main entrance, incorporated Power Plate® machines, plasma screen TVs and enthusiastic trainers who encouraged attendees to test the machines and take part in demonstrations.

Power Plate® Australia Directors Adam Smith and Greg Minefos have a vision to make the Power Plate® an essential item in all gyms and fitness centres throughout Australia.

"Winning the Award for the Best Stand at the FILEX Convention was an honour,” says Minefos. “Power Plate® Australia is set to shake up the world of fitness. The benefits of this type of exercise are far reaching and can be utilised for sports performance, resistance training, toning, weight loss and rehabilitation."

Power Plate® equipment is a premium vibration device powering a new dimension in wellness solutions for all ages, lifestyles and physical abilities. It uses the principles of Acceleration Training™ to stimulate the body’s natural response to vibration. These vibrations transmit waves of energy throughout the body, activating muscle contractions between 25 and 50 times per second, enhancing overall performance in sessions as short as 15 minutes a day, three times a week.  

How Does the Power Plate® Work?
Acceleration Training™ with Power Plate® machines creates instability in the human body, as with each vibration the body is forced to perform reflexive muscle actions, 25 to 50 times per second. Furthermore, these contractions must work in multiple dimensions as the Power Plate® machines actually oscillate in all three planes, exactly as the human body is designed to do. The net result is an incredible improvement in force production, or strength and power.

This is a real breakthrough in training and conditioning as we can now optimally "load" the human frame while minimizing high impact, high load, and high stress factors.  Gravity is the force that adds load to the human body every second of every day for every movement we perform. Through Acceleration Training™ exercise, Power Plate® machines make the body feel as though it “weighs” more every time acceleration forces increase.

The result is that you work against a far greater influence or “load” of gravity in every movement you perform. This is the essence of all strength and conditioning programs and Power Plate® machines simply use a different part of the same equation to achieve this! In fact, the amazing outcomes seen with Acceleration Training™ exercise respect the same biological and physiological laws of the body as witnessed in other forms of training. The difference is merely the nature of the stimulus applied (i.e. acceleration), and not the human response.

What are the Benefits of using the Power Plate®?
The Power Plate® benefits are far reaching, yet it principally caters to those individuals who are not fitness orientated and consider working out a chore (90% of the population), as opposed to the adrenalin rush that fitness enthusiasts enjoy. Research has confirmed that these 'untrainables' are far more likely to renew their existing memberships at fitness clubs upon expiry, should alternatives to traditional weight training (like Power Plate®) be present.

Women who are traditionally against weight training, can now actually produce the same amount of force output and thus achieve their training goals, by utilising acceleration training on the Power Plate® Machine. Additionally, Power Plate® is used worldwide for Sports Performance (Many NBA, NFL and FA Cup teams incorporate Power Plate training as part of their training regimes).  The machines enhance stretching through greater muscle fibre recruitment, incorporate rejuvenation through massage, and provide a plethora of amplified training options.

Media Enquiries
Elise Whitelaw @ Polkadot PR / 02 9281 4190 / 0423 344 836 / elise@polkadotpr.com.au